Anant Nigam, the founder and driving force behind Sujaan Pots and Planters, has built his venture from the ground up, offering a diverse and distinctive range of products. With a career marked by determination and entrepreneurial grit, Anant shares an inspiring message drawn from his real-life experience.

Anant Nigam emphasizes that both his father and mother were employed professionals. Growing up in a household where both parents worked, he was consistently encouraged to prioritize his career and entrepreneurial pursuits. His parents instilled in him the conviction that, regardless of the challenges or hardships he might encounter, the key to overcoming them lay in maintaining a positive attitude and unwavering confidence.

They reminded him that facing challenges with a positive outlook opens doors to new opportunities. Furthermore, Anant's parents always emphasized the importance of keeping negative thoughts at bay, teaching him that negativity attracts negative energy and leads to setbacks.

Following up on his parents advice, Founder Anant Nigam significantly focused on his business and faced every hardship with a smile. It enabled him to deliver quality products which further increased the word to mouth. He shares that their maximum business is coming from word to mouth publicity due to higher quality and customer satisfaction. He suggests the same to people to always face challenges with confidence.